How to Plan a Marketing Campaign

Who should attend?

This workshop is designed for marketing managers and business owners looking to create a marketing plan in multiple media, including: newspapers, magazines, outdoor, website and social media.

Why should you attend?

If you want to maximise the reach of your marketing campaigns both online and off and aquire new customers, you have to work hard to master the full range of relevant marketing communications tools and media channels.

This workshop sets out a structured campaign plan and will allow you to identify the right media channel and track lead generation.

Course outline

During the day you will learn:

  • Goal setting and tracking
  • Campaign insight
  • Segmentation and targeting
  • Offer and message development
  • Budgeting and selecting the media mix
  • Integration into overall media schedule or plan


Course: £198.00 +VAT

Time & Location

9:30AM until 4:30PM @ Twigworth Court Business Centre

Available dates