How to Plan a Marketing Campaign
Who should attend?
This workshop is designed for marketing managers and business owners looking to create a marketing plan in multiple media, including: newspapers, magazines, outdoor, website and social media.
Why should you attend?
If you want to maximise the reach of your marketing campaigns both online and off and aquire new customers, you have to work hard to master the full range of relevant marketing communications tools and media channels.
This workshop sets out a structured campaign plan and will allow you to identify the right media channel and track lead generation.
During the day you will learn:
- Goal setting and tracking
- Campaign insight
- Segmentation and targeting
- Offer and message development
- Budgeting and selecting the media mix
- Integration into overall media schedule or plan
Course: £198.00 +VAT
Time & Location
9:30AM until 4:30PM @ Twigworth Court Business Centre