Providing your organisation
with Quality Training and
Business Support

Marketing a Service

Who should attend?

This event is for anyone involved in the development of business who wants to improve their knowledge of marketing, know how to respond to change and understand where to concentrate their future efforts.

Why should you attend?

Hardly a day goes by without hearing of the introduction of an enhanced service or the arrival of a new competitor. To continue to prosper, companies need to develop a Market orientated response. By the end of the workshop delegates will have developed their appreciation of the principles and practices of marketing to enable them to prepare a marketing plan and to identify and manage new business opportunities.

Course Outline

• The marketing concept
• Essential differences of marketing a service rather than products
• The main sections of a marketing plan
• The essential role market research plays and possible ways to research your market
• New marketing approaches
• Marketing tools e.g. market segmentation & promotional tools
• Customer care, setting standards, moments of truth

Presenter

Kevin Geraghty

Availability

14th August 2012 (9:30 AM - 4:30 PM) @ Twigworth Court Business Centre

6th February 2013 (9:30 AM - 4:30 PM) @ Twigworth Court Business Centre

Cost

Course: £160.00 +VAT

Contact

0845 8389964
training@glosenterprise.co.uk

Booking

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Your company details

Company name Status Please select... Sole Trader Partnership Limited Public Limited Company Address 1 Address 2 Town/City County Postcode Invoice Address 1 Invoice Address 2 Invoice Town/City Invoice County Invoice Postcode Nature of your business Number of employees Contact preference Email Telephone Mailing Please select... Bi Monthly Newsletter Email Newsletter Both How did you hear about us? Please select... Referral from Colleague/Company Advertising Literature Email Search Engine Other

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